Challenge

We needed to position EVIVA Cherokee as the pinnacle of modern luxury to an affluent target demographic with an affinity for the outdoors. The objective is to introduce a concept of modern, boutique living that isn’t typical of the area.

Outcome

The branding was influenced by the sleek architectural forms in the building as well as the museum of modern art across the street. The sharp angles can also function as an abstract depiction of the rocky mountains. By marrying nature and architecture in a modern and abstracted way, a balance was achieved that can introduce the target audience to a new sense of sleek and contemporary living.

Roles

Design Lead - Michael Manisa
Project Manager - Erika Putinsky